How do you think people find out your website in the ocean called World Wide Web? They do it by typing keywords related to the content you have in your website. For example, if you are dealing in women’s apparels, you can expect people searching for women’s garments, fashion clothing, female dresses, sexy attires, and so on. You have given it a thought and included these keywords in the content to catch as many as possible visitors to the website. But you are disappointed to find that your competitors are receiving a much higher traffic than you even though they are not selling any better clothes. The real reason is not a better website or better deals but the keywords that your competitors has chosen and placed in his website. Thankfully, there is a tool that allows you to know the highest ranking keywords that you can use to make your website more visible. It is called rank tracker and it is available for free over the net.
As the name implies, a rank tracker tracks the popularity of keywords on various search engines. You enter many keywords at a time in this online tool and it searches the net to find out their popularity levels by giving them rankings. You can start with knowing the ranks of keywords that you are currently using in content in your website. Then you can spy upon the websites of your competitors by checking the rankings of their keywords. This will give you an idea why your competitors are snatching away customers from your target group of customers.
Once you include the right keywords, you will find that your site is receiving a steady stream of visitors. Nothing has changed for them. But they are now easily finding your URL in the top results returned by their browsers based upon the search terms they are using.